taal movement co.
Reclaiming South Asian cultural ties to movement and yoga, taal movement co. needed an identity that felt rooted yet revolutionary. I designed a rhythmic, expressive system that honours heritage while reimagining wellness through community and collective healing.
Brand System Overview
Logo & Iconography
Typography
Colour Palette
Art Direction
Brand Tone
WHO IS
GÄDIS
-
Unapologetically bold and culturally expressive; celebrates individuality by blending tradition with rebellion.
-
Encourages personal and cultural evolution—jewelry that shifts how we see ourselves and how we’re seen.
-
Rooted in authenticity, each piece honours heritage while inspiring joy, confidence, and radical self-expression.
A bold and impactful e-commerce website
designed to drive sales and bring the brand story to life.
