STRANGE PHOOL
An immersive floral art practice, rooted in grief, tactility, and connection—Mimosa’s work needed a clear identity to hold its depth. I created a bold, flexible system that reflects its story-driven, structural aesthetic while honouring cultural duality and leaving space for play, growth and rebellion.
Brand System Overview
Logo & Iconography
Typography
Colour Palette
Art Direction
Brand Tone
WHO IS
STRANGE PHOOL
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Strange Phool invites stillness and reflection, creating space for presence through tactile, slow, and intentional floral experiences.
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Rooted in nature but untethered from convention, the brand weaves dreamlike compositions that blur reality and evoke emotional resonance.
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Strange Phool channels bold emotion and personal narrative—transforming feeling into form while celebrating cultural duality, diasporic memory, and the beauty of in-between identities.
