As a multidisciplinary designer and creative leader with over a decade of experience, I build thoughtful, story-driven brand systems that connect across cultures and platforms. My work lives at the intersection of strategy and intuition, rooted in visual identity, expressive typography, flexible colour systems, and creative direction that feels intentional, emotionally intelligent, and alive.

Over the years, I have led and contributed to culturally grounded work for brands including Canada Women’s Basketball, Tentree, Cheekbone Beauty, and DoorDash. This work has been recognized by Marketing Mag, Applied Arts, RGD, and UnderConsideration. More importantly, it reflects my belief in strong art direction, thoughtful curation, and collaboration as the foundation of meaningful creative work, especially when navigating layered stories and diverse audiences.

At the core of my practice is my blended ethos: designing for the in-between. I am deeply interested in nuance, overlap, and the spaces where culture, identity, and craft intersect. I design with care, centering real stories, equity, and inclusive representation, while bringing a leadership mindset grounded in clarity, mentorship, and trust. I care deeply about shaping creative direction at a systems level, guiding teams, partnering across disciplines, and holding a high bar for craft from idea through execution.

Currently, I am a Senior Designer at Hard Work Club, where I work closely with leadership and collaborators to help shape creative vision and elevate work across brand, digital, motion, and experiential disciplines. I am also the Founder of Blended Creative House, a creative platform and space for conversation that centers makers living in the overlap of cultures and identities, using storytelling and craft as tools for connection and collective understanding. Having lived and worked in Toronto, New York, and Mexico City, I bring a globally informed, culturally fluent perspective to how I see, think, and lead creative work.