As a multidisciplinary designer and creative leader with over a decade of experience, I build thoughtful, story-driven brand systems that connect across cultures and platforms. With a strong foundation in visual identity, I bring a strategic lens to crafting logos, expressive typography, flexible colour palettes, and intentional creative direction—creating visual ecosystems that are both emotionally intelligent and visually impactful.

Over the years, I’ve led and contributed to campaigns that push boundaries and reflect the world we want to live in. Some highlights include Mad Love for Canada Women’s Basketball, the 2020 Tentree rebrand, Indigenous-owned beauty brand Cheekbone Beauty, and most recently, cultural storytelling work for DoorDash. My work has been recognized by Marketing Mag, Applied Arts, RGD, and UnderConsideration for blending cultural insight with craft and originality.

At the core of my practice is a drive to design with meaning—centering real stories, equity, and inclusive representation in every project. I’ve lived and worked in Toronto, New York, and Mexico City, and those experiences continue to shape how I see, think, and create. I care deeply about how design shows up in everyday life—and how it can shift perspectives, spark connection, and move people.

Currently, I lead design at Hard Work Club alongside founder Meghan Kramer, working as a hybrid Senior Designer/Associate Creative Director in a studio and collective that’s rethinking how creative work gets done. I’m building community, mentoring emerging creatives, and seeking more opportunities to speak publicly about design, leadership, and storytelling.