LETITIA KIU
A Toronto-based DIY creator redefining femininity in the maker space, Letitia needed a brand with both grit and grace. I crafted a bold, flexible identity that celebrates imperfection, culture, and creative joy—empowering women of colour to build unapologetically and take up space.
Brand System Overview
Logo & Iconography
Typography
Colour Palette
Art Direction
Brand Tone
WHO IS
GÄDIS
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Unapologetically bold and culturally expressive; celebrates individuality by blending tradition with rebellion.
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Encourages personal and cultural evolution—jewelry that shifts how we see ourselves and how we’re seen.
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Rooted in authenticity, each piece honours heritage while inspiring joy, confidence, and radical self-expression.
Show social media mocks in animation
