taal movement
An alternative jewelry brand rooted in cultural fusion and feminine power, GÄDIS needed a bold identity to match its handcrafted pieces. I created an expressive, versatile system that honours its Turkish-Mexican roots and invites misfits and stylists alike to reimagine adornment through self-expression.
Brand System Overview
Logo & Iconography
Typography
Colour Palette
Art Direction
Brand Tone
WHO IS
GÄDIS
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Unapologetically bold and culturally expressive; celebrates individuality by blending tradition with rebellion.
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Encourages personal and cultural evolution—jewelry that shifts how we see ourselves and how we’re seen.
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Rooted in authenticity, each piece honours heritage while inspiring joy, confidence, and radical self-expression.
A bold and impactful e-commerce website
designed to drive sales and bring the brand story to life.
