Elevating DoorDash through thoughtful craft, creative strategy, and honest human truths.
At Hard Work Club, I worked closely with Creative Director Meg to bring bold, human-centred ideas to life for DoorDash. From shaping campaign identities to building scalable systems across social, digital, print, and OOH, I crafted visuals that felt joyful and rooted in everyday truth. Across “We Get Groceries, So You Don’t Have To,” “One Delivery in Three Acts,” “Your Door to More,” and the holiday campaign “Holidifferently,” I helped translate big ideas into cohesive, energetic design. Whether refining motion on end-frames or styling storyboards on set, I made sure every touchpoint felt distinctly DoorDash.
Agency: Hard Work Club
Creative Director: Meghan Kraemer
Art Direction & Senior Designer: Priya Mistry
01
DOORDASH
Creative Solve:
DoorDash invites you to Holidon’t. Skip the stress. Leave the dishes to us. Holidifferently with DoorDash.
Holidifferently
More festive, less frantic. From billboards to digital screens, we decked out Canadian cities with our beautifully crafted worlds, inviting everyone to escape the chaos of the holiday season.
Human Truth:
The holidays often come with unrealistic expectations — curated meals, perfect hosting, and non-stop effort — leaving little room to actually enjoy the season.
The Process
Out of Home
We partnered with our friends at Brand New School to refine the storyboards and visual narrative, ensuring the story came through clearly and playfully. I shaped and polished the boards, helping to perfect the visual language so that each moment felt both emotionally relatable and visually rich. My goal was to capture the essence of needing DoorDash in the most chaotic, festive scenarios — while keeping everything beautiful, on-brand, and true to the tone of the season. Together, we brought these moments to life in stunning, hyper-realistic 3D worlds.
02
One Delivery – 3 Acts
Human Truth:
In the age of convenience, we often forget what it takes to get food to our door. Behind every order lies a stressed and hungry customer, an overlooked restaurant and an often under-tipped dasher.
My Role: Art Director, Senior Designer
I supported the campaign from concept to execution — helping shape storyboards, guiding art direction on set, and contributing to styling, animation, and design. I also led graphic design across touchpoints, ensuring a cohesive visual language that carried through every frame and audience perspective.
Creative Solve:
A bold and cinematic campaign designed to connect with all three audiences. Told through three interconnected stories, capture the delivery journey from each unique perspective — raw, real, and a little surreal — celebrating the full DoorDash ecosystem in one unified narrative.
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03
Your Door to More
Human Truth:
Waiting for your food to arrive can feel like forever — and the moment the doorbell rings is always the most exciting part.
My Role: Art Director, Senior Designer
Working alongside Creative Director Meg, I supported the campaign from concept to execution — helping shape storyboards, animation, and design. I helped with mood-boarding for art direction, refined typography on end-frames, and made key colour edits to ensure a cohesive, on-brand visual language across all touch-points.
Creative Solve:
Celebrate the anticipation and joy of a DoorDash delivery arriving. Set to vibrant music and eccentric choreography, capture the excitement through dance, from the moment the doorbell rings — showing how DoorDash connects Canadians to the things they need, making life easier and more joyful with every order.
04
We get groceries, so you don’t have to.
Human Truth:
Sometimes, a grocery run is more than an errand — it’s the only break we get. But with DoorDash, even that escape can be taken off our hands.
My Role: Art Director, Senior Designer
I supported the campaign from concept through execution — collaborating on storyboards, guiding on-set art direction, and contributing to styling and design. I focused on designing bold and vibrant styling pieces in the spots, and animated end-frames: from directing the motion of typography to refining the 3D lettering and ensuring every detail felt distinct and on-brand.